ABOUT
Iveta Vecmane
A namesake Latvian fashion label established in 2017, representing the timeless elegance of self- confident, empowered Northern European woman. Its core values are based on the principles of slow and sustainable fashion, encouraging clients to invest in hight quality clothing and creating a smart, long-term capsule wardrobe.
“This is how I see a modern woman — timeless, choosing classic cuts and sustainable, high-quality materials, but at the same time very modern and able to surprise and captivate with her individuality, independence and freedom”
Iveta Vecmane has established a strong position in the Latvian fashion scene and for the past 15 years is best known for her signature, authentic minimalistic touch. She blends elements inspired by traditional male wardrobe with feminine sensibility.
Vecmane presents her brand as a self-reflection, transforming previously accumulated knowledge and experience into her collection sequels MELANCHOLIA.
The designer encourages women to become an expression of an own personal brand, choosing garments as means of communication and expression the unique identity.